Let's Go
Hersheypark
A rallying cry to kick off
the summer season
- Branding
- Environmental
- Digital
Creating a campaign for the park’s most critical sales period
When Hersheypark asked us to refresh their season-opener campaign, they wanted eye-catching creative that would spark excitement and boost ticket sales.
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Sweet attractions for every kind of visitor
With opening weekend around the corner, it was critical to create buzz, and showcase that Hersheypark has a thrill for everyone – with diverse attractions for families with young children to coaster crazies.
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When it comes to the joy of summer, why wait?
‘Lets go’ was an omnichannel campaign and rallying cry for the summer season. This invitation connected with audiences from every visitor segment, featuring attractions from thrilling coasters, family-friendly water slides and meetings with classic Hershey characters. The campaign executions were developed for print, digital, social, broadcast and OOH.
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